Vision & Mission – Amenity Lifeline Emergency Response Team


To light the spark of the ‘Good Samaritan’ in ‘one in every family’.

To ensure ‘Right to Life’ a reality through thought leadership in Emergency Care policy making.

To be India’s apex NGO in the domain of First Response and emergency management for the common man, through the common man.


Create a community of responsible and responsive Good Samaritans, by ensuring the knowledge of First response is accessible to everyone by making it a practical, comprehensive, hands-on, and easily understood pedagogy.

Ensure availability of the ‘Golden Hour Response’ by evangelizing the knowledge with the best technology and localized support framework.

Ensuring road safety and the ‘Right to Emergency Care’ through responsible ALERT Beings community, by collaborating with corporate and social organizations, government and emergency eco system stake holders.